Building a Brand Identity That Works on Signs, Print and Screens

A brand identity isn't just a logo. It's all the small decisions that make your shop front, business cards, uniforms, website and vans look like they come from the same company.

What a full identity includes

• Your logo in full colour, in one colour and reversed out, plus a compact version for tight spaces.
• Your colours, written down for print (CMYK), for screens (RGB/HEX), and for paint or vinyl where you can.
• Fonts for Arabic and English that look good next to each other.
• A few rules: how much space to leave around the logo, how small it can go, and what nobody should do to it.
• Real examples: business cards, letterheads, a company profile, signs and social media templates.

Do Arabic and English together, from day one

A lot of Saudi brands start with an English logo and add the Arabic later, and the two never quite match. If you design them together, the weight, spacing and personality line up, and your signs and documents look balanced in both languages.

Think about how it will be made

A logo that looks great on a screen can fall apart as a 3D letter, an embroidered cap or a tiny engraved plate. Thin lines vanish, gradients are hard to reproduce, and small details fill in. We make signs and print ourselves, so we try the identity out on real items before you sign it off.

Keep it consistent

Give every supplier the same guidelines and the same files. That's what makes people recognise your brand on the road, on site and online.

Starting a new brand, or giving an old one a refresh? Tell us about your business and we'll suggest where to begin.